Essentials of marketing :
a global managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.

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Main Author
Perreault, William D.
Related Names
McCarthy, E. Jerome (Edmund Jerome)
Language(s)
English
Published
Boston : Irwin/McGraw-Hill, 2000.
Edition
8th ed.
Subjects
Marketing.
Note
Includes indexes.
Physical Description
1 v. (various pagings) : col. ill. ; 28 cm. computer laser optical disc (4 3/4 in.).
ISBN
0072894822
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