Essentials of marketing /
E. Jerome McCarthy, William D. Perreault.

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Main Author
McCarthy, E. Jerome (Edmund Jerome)
Related Names
McCarthy, E. Jerome (Edmund Jerome).
Perreault, William D.
Language(s)
English
Published
Homewood, Ill. : Irwin, 1988.
Edition
4th ed.
Subjects
Narketing.
Note
Accompanied by booklet "Computer-aided problems for use with Essentials of marketing, " 4th ed.
Physical Description
xvi, 512 p. : col. ill. ; 25 cm.
ISBN
0256060096
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