Essentials of marketing : a global managerial approach

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050 0 0 ‡aHF5415 ‡b.M378 2000
100 1 ‡aPerreault, William D.
245 1 0 ‡aEssentials of marketing : ‡ba global managerial approach / ‡cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250 ‡a8th ed.
260 ‡aBoston : ‡bIrwin/McGraw-Hill, ‡c2000.
300 ‡a1 v. (various pagings) : ‡bcol. ill. ; ‡c28 cm. ‡ecomputer laser optical disc (4 3/4 in.).
490 0 ‡aThe Irwin/McGraw-Hill series in marketing
500 ‡aIncludes indexes.
538 ‡aMode of access: Internet.
538 ‡aSystem requirements for accompanying computer disc: IBM PC or 100% compatible with a Pentium 133 MHz or faster; sound card; 32 MB of hard drive and a 4X CD-ROM; Microsoft Windows 95 or higher.
650 0 ‡aMarketing.
700 1 ‡aMcCarthy, E. Jerome ‡q(Edmund Jerome)
CID ‡a012283890
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DAT 1 ‡a20130416093638.0 ‡b2024-02-01T18:53:41Z
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