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‡b.M378 2000
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‡aPerreault, William D.
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‡aEssentials of marketing :
‡ba global managerial approach /
‡cWilliam D. Perreault, Jr., E. Jerome McCarthy.
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‡a8th ed.
|
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⊔ |
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‡aBoston :
‡bIrwin/McGraw-Hill,
‡c2000.
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‡a1 v. (various pagings) :
‡bcol. ill. ;
‡c28 cm.
‡ecomputer laser optical disc (4 3/4 in.).
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‡aThe Irwin/McGraw-Hill series in marketing
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‡aIncludes indexes.
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‡aMode of access: Internet.
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‡aSystem requirements for accompanying computer disc: IBM PC or 100% compatible with a Pentium 133 MHz or faster; sound card; 32 MB of hard drive and a 4X CD-ROM; Microsoft Windows 95 or higher.
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‡aMarketing.
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‡aMcCarthy, E. Jerome
‡q(Edmund Jerome)
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‡tUS bib date1 >= 1929
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