Basic marketing;
a managerial approach
[by] E. Jerome McCarthy.

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Main Author: McCarthy, E. Jerome (Edmund Jerome)
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1968.
Edition: 3d ed.
Subjects: Marketing > Marketing / Management.
Physical Description: xxvi, 755 p. illus., maps. 24 cm.
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