Basic marketing :
a marketing strategy planning approach /
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Main Author
Perreault, William D.
Related Names
McCarthy, E. Jerome (Edmund Jerome)
Cannon, Joseph P., Ph. D.
Language(s)
English
Published
Boston : McGraw-Hill Irwin, c2009.
Edition
17th ed.
Subjects
Marketing > Management.
Note
Includes indexes.
Physical Description
xxxvii, 758, [34] p. : col. ill. ; 29 cm.
ISBN
0073381055 (alk. paper)
9780073381053 (alk. paper)
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