Basic marketing :
a managerial approach /
E. Jerome McCarthy, William D. Perreault.
Description
- Language(s)
-
English
- Published
-
Homewood, IL : Irwin, c1990.
- Edition
-
10th ed.
- Note
-
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
- Physical Description
-
xviii, 734 p. :
col. ill. ;
27 cm. +
1 computer disk (5 1/4 in.)
- ISBN
-
0256083983 (International ed.)
0256068658
Viewability