Basic marketing :
a marketing strategy planning approach /
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

Description

Main Author

Perreault, William D.

Related Names

McCarthy, E. Jerome (Edmund Jerome)
Cannon, Joseph P., Ph. D.

Language(s)

English

Published

Boston : McGraw-Hill/Irwin, c2008.

Edition

16th ed.

Subjects

Marketing > Marketing / Management.

Note

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Physical Description

1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)

ISBN

007352980X (alk. paper)
9780073529806 (alk. paper)

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