Essentials of marketing :
a global managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.
APA Citation
Perreault, W. D., McCarthy, E. Jerome (Edmund Jerome). (2000). Essentials of marketing: a global managerial approach. 8th ed. Boston: Irwin/McGraw-Hill.
MLA Citation
Perreault, William D, and E. Jerome (Edmund Jerome) McCarthy. Essentials of Marketing: a Global Managerial Approach. 8th ed. Boston: Irwin/McGraw-Hill, 2000.
Warning: These citations may not always be complete (especially for serials).