Essentials of marketing /
E. Jerome McCarthy, William D. Perreault, Jr.

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Main Author: McCarthy, E. Jerome (Edmund Jerome)
Related Names: Perreault, William D.
Language(s): English
Published: Homewood, Ill. : Irwin, c1991.
Edition: 5th ed.
Subjects: Marketing.
Physical Description: xvii, 526 p. : ill. ; 27 cm.
ISBN: 0256093237
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