Applications in basic marketing.

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Related Names
McCarthy, E. Jerome (Edmund Jerome).
McCarthy, E. Jerome (Edmund Jerome).
Perreault, William D., Jr.
McCarthy, E. Jerome (Edmund Jerome)
Language(s)
English
Published
Homewood, IL : Irwin, c1990-
Subjects
Marketing > Management > Periodicals.
Marketing > Periodicals.
Summary
"Clippings from the popular business press."
Note
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Physical Description
v. : ill. ; 26 cm.
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