Basic marketing :
a managerial approach /
E. Jerome McCarthy.

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Main Author
McCarthy, E. Jerome (Edmund Jerome)
Language(s)
English
Published
Homewood, Ill. : R. D. Irwin, 1978.
Edition
6th ed.
Subjects
Marketing > Management.
Physical Description
xix, 767 p. : ill. ; 24 cm.
ISBN
0256020485
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