Basic marketing : a marketing strategy planning approach

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035 ⊔ ⊔ ‡a(OCoLC)226356778
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082 0 0 ‡a658.8 ‡222
100 1 ⊔ ‡aPerreault, William D.
245 1 0 ‡aBasic marketing : ‡ba marketing strategy planning approach / ‡cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ⊔ ⊔ ‡a17th ed.
260 ⊔ ⊔ ‡aBoston : ‡bMcGraw-Hill Irwin, ‡cc2009.
300 ⊔ ⊔ ‡axxxvii, 758, [34] p. : ‡bcol. ill. ; ‡c29 cm.
500 ⊔ ⊔ ‡aIncludes indexes.
504 ⊔ ⊔ ‡aIncludes bibliographical references (p. 695-754) and indexes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
700 1 ⊔ ‡aMcCarthy, E. Jerome ‡q(Edmund Jerome)
700 1 ⊔ ‡aCannon, Joseph P., ‡cPh. D.
CID ⊔ ⊔ ‡a012276465
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DAT 1 ⊔ ‡a20130416093338.0 ‡b2024-02-01T18:56:10Z
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