Basic marketing :
a marketing strategy planning approach /
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
APA Citation
Perreault, W. D., McCarthy, E. Jerome (Edmund Jerome)., Cannon, J. P. (2009). Basic marketing: a marketing strategy planning approach. 17th ed. Boston: McGraw-Hill Irwin.
MLA Citation
Perreault, William D, E. Jerome (Edmund Jerome) McCarthy, and Joseph P. Cannon. Basic Marketing: a Marketing Strategy Planning Approach. 17th ed. Boston: McGraw-Hill Irwin, 2009.
Warning: These citations may not always be complete (especially for serials).