Basic marketing :
a marketing strategy planning approach /
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

APA Citation

Perreault, W. D., McCarthy, E. Jerome (Edmund Jerome)., Cannon, J. P. (2008). Basic marketing: a marketing strategy planning approach. 16th ed. Boston: McGraw-Hill/Irwin.

MLA Citation

Perreault, William D, E. Jerome (Edmund Jerome) McCarthy, and Joseph P. Cannon. Basic Marketing: a Marketing Strategy Planning Approach. 16th ed. Boston: McGraw-Hill/Irwin, 2008.

Warning: These citations may not always be complete (especially for serials).