Basic marketing : a marketing strategy planning approach

LDR 01279cam a22003254a 4500
001 007051289
003 MiAaHDL
005 20090610000000.0
006 m d
007 cr bn ---auaua
008 060720s2008 maua b 001 0 eng
010 ⊔ ⊔ ‡a 2006023229
020 ⊔ ⊔ ‡a007352980X (alk. paper)
020 ⊔ ⊔ ‡a9780073529806 (alk. paper)
035 ⊔ ⊔ ‡asdr-pst.a3526932
035 ⊔ ⊔ ‡a(OCoLC)70698854
035 ⊔ ⊔ ‡aMK2476365
040 ⊔ ⊔ ‡aDLC ‡cDLC ‡dBAKER ‡dBTCTA ‡dYDXCP ‡dUtOrBLW
049 ⊔ ⊔ ‡aUPMM
050 0 0 ‡aHF5415.13 ‡b.M369 2008
082 0 0 ‡a658.8 ‡222
100 1 ⊔ ‡aPerreault, William D.
245 1 0 ‡aBasic marketing : ‡ba marketing strategy planning approach / ‡cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 ⊔ ⊔ ‡a16th ed.
260 ⊔ ⊔ ‡aBoston : ‡bMcGraw-Hill/Irwin, ‡cc2008.
300 ⊔ ⊔ ‡a1 v. (in various pagings) : ‡bcol. ill. ; ‡c29 cm. + ‡e1 CD-ROM (4 3/4 in.)
500 ⊔ ⊔ ‡a"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
504 ⊔ ⊔ ‡aIncludes bibliographical references and indexes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
700 1 ⊔ ‡aMcCarthy, E. Jerome ‡q(Edmund Jerome)
700 1 ⊔ ‡aCannon, Joseph P., ‡cPh. D.
CID ⊔ ⊔ ‡a007051289
DAT 0 ⊔ ‡a20080201000000.0 ‡b20090610000000.0
DAT 1 ⊔ ‡a20120815054943.0 ‡b2023-03-05T19:00:46Z
CAT ⊔ ⊔ ‡aSDR-PST ‡dUNKNOWN ‡lloader.pl-001-001
FMT ⊔ ⊔ ‡aBK
HOL ⊔ ⊔ ‡0sdr-pst.a3526932 ‡apst ‡bSDR ‡cPST ‡ppst.000059278078 ‡sPST ‡1a3526932
974 ⊔ ⊔ ‡bPST ‡cPST ‡d20230305 ‡sgoogle ‡upst.000059278078 ‡y2008 ‡ric ‡qbib ‡tUS bib date1 >= 1929
974 ⊔ ⊔ ‡bPST ‡cPST ‡d20240117 ‡sgoogle ‡upst.000062438124 ‡y2008 ‡ric ‡qbib ‡tUS bib date1 >= 1929