Marketing management :
a strategic approach /
Harper W. Boyd Jr., Orville C. Walker Jr

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Main Author: Boyd, Harper W
Related Names: Walker, Orville C
Language(s): English
Published: Homewood, IL : Irwin, c1990
Subjects: Marketing > Marketing / Management
Physical Description: 1 v. (various pagings) : ill. (some col.) ; 24 cm
ISBN: 0256084009 (International student ed.)
025605827X
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