Marketing strategy :
a decision-focused approach /
Orville C. Walker, Jr. ... [et al.].

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Related Names: Walker, Orville C.
Language(s): English
Published: Boston : McGraw-Hill Irvin, c2006.
Edition: 5th ed.
Subjects: Marketing > Marketing / Management.
Note: Includes bibliographical references and index.
Physical Description: xx, 346 p. : ill. (some col.) ; 26 cm.
ISBN: 0072961902 (alk. paper)
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