Marketing strategy :
a decision-focused approach /
Orville C. Walker Jr. ... [et al.].

Description

Tools

Cite this Export citation file
Related Names
Walker, Orville C.
Walker, Orville C.
Language(s)
English
Published
Boston : McGraw-Hill/Irwin, c2003.
Edition
4th ed.
Subjects
Marketing > Management
Marketing > Management.
Note
Title on CD-ROM: GAMAR 3
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Physical Description
xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
ISBN
0072466715 (CD-ROM)
0071151176 (International ed.)
0072466707 (alk. paper)
Locate a Print Version
Find in a library

Viewability

Item Link Original Source
Limited (search only)   Cornell University