Marketing management :
a strategic, decision-making approach /
Harper W. Boyd, Jr. ... [et al.].

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Related Names: Boyd, Harper W.
Language(s): English
Published: Boston, Mass. : McGraw-Hill, c2002.
Edition: 4th ed.
Subjects: Marketing > Marketing / Management.
Physical Description: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
ISBN: 0072315237 (alk. paper)
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Limited (search only)	Pennsylvania State University

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