Cases in advertising management
[by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.

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Main Author: Boyd, Harper W.
Language(s): English
Published: New York, McGraw-Hill [c1964]
Subjects: Advertising > Advertising / Case studies.
Physical Description: xi, 426 p. illus., ports., maps, diagrs., tables. 23 cm.
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Limited (search only)	University of Minnesota

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