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Marketing management :
a strategic approach /
Harper W. Boyd Jr., Orville C. Walker Jr

APA Citation

Boyd, H. W., Walker, O. C. (1990). Marketing management: a strategic approach. Homewood, IL: Irwin.

MLA Citation

Boyd, Harper W, and Orville C Walker. Marketing Management: a Strategic Approach. Homewood, IL: Irwin, 1990.

Warning: These citations may not always be complete (especially for serials).