Marketing management : a strategic approach

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020 ‡a0256084009 (International student ed.)
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040 ‡aDLC ‡cDLC ‡dCUS
035 ‡a(OCoLC)20352197
100 1 0 ‡aBoyd, Harper W
245 1 0 ‡aMarketing management : ‡ba strategic approach / ‡cHarper W. Boyd Jr., Orville C. Walker Jr
260 0 ‡aHomewood, IL : ‡bIrwin, ‡cc1990
300 ‡a1 v. (various pagings) : ‡bill. (some col.) ; ‡c24 cm
490 0 ‡aIrwin series in marketing
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡xManagement
700 1 0 ‡aWalker, Orville C
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DAT 1 ‡a20120815104532.0 ‡b2023-09-19T17:44:40Z
DAT 2 ‡a2023-09-19T17:30:02Z
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