Marketing management :
a strategic approach with a global orientation /
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

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Main Author: Boyd, Harper W
Related Names: Larréché, Jean-Claude
Walker, Orville C
Language(s): English
Published: Irwin : Chicago, c1995
Edition: 2nd ed
Subjects: Marketing > Marketing / Management
Physical Description: xvi, 555 p. : ill. ; 26 cm
ISBN: 0256125767
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