Marketing strategy :
planning and implementation /
Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

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Main Author: Walker, Orville C.
Related Names: Larréché, Jean-Claude.
Boyd, Harper W.
Language(s): English
Published: Chicago : Irwin, c1996.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Management.
Physical Description: xxiv, 392 p. : ill. ; 23 cm.
ISBN: 0256136920
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