Cases in marketing strategy,
by Harper W. Boyd, Jr., Richard M. Clewett, and Ralph Westfall.

Description

Tools

Cite this Export citation file

Main Author: Boyd, Harper W.
Language(s): English
Published: Homewood, Ill., R.D. Irwin, 1958.
Subjects: Marketing > Marketing / Case studies.
Physical Description: 239 p. illus. 24 cm.
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Full view	University of California

View HathiTrust MARC record

Similar Items

Cases in marketing strategy

Author: Boyd, Harper W.
Published: 1964

Contemporary American marketing

Author: Boyd, Harper W.
Published: 1957

Cases in advertising management

Author: Boyd, Harper W.
Published: 1964

Marketing management : a strategic, decision-making approach

Author: Boyd, Harper W.
Published: 2002

Marketing management casebook

Author: Boyd, Harper W.,
Published: 1980

Cases in marketing management

Author: Westfall, Ralph L.
Published: 1961

Marketing research; text and cases

Author: Boyd, Harper W.
Published: 1956

An evaluation of continuous consumer panels as a source of marketing information

Author: Boyd, Harper W.
Published: 1960

Contemporary American marketing; reading on the changing market structure

Author: Boyd, Harper W.
Published: 1962

Marketing management

Author: Boyd, Harper W.
Published: 1972