Marketing management
[by] Harper W. Boyd, Jr. [and] William F. Massy.

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Main Author: Boyd, Harper W.
Related Names: Massy, William F., joint author.
Language(s): English
Published: New York, Harcourt Brace Jovanovich [1972]
Subjects: Marketing > Marketing / Management.
Physical Description: xii, 618 p. illus. 24 cm.
ISBN: 0155551124
Locate a Print Version: Find in a library

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Limited (search only)	University of Virginia

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