Marketing management casebook /
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

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Related Names: Boyd, Harper W., comp.
Webster, Frederick E.
Boyd, Harper W.
Davis, Robert T., 1921-1995
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1980.
Edition: 3d ed.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Note: Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.
Physical Description: viii, 744 p. : ill. ; 24 cm.
ISBN: 0256023476
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