Marketing management casebook /
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

Description

Tools

Cite this Export citation file

Related Names: Boyd, Harper W., comp.
Webster, Frederick E.
Boyd, Harper W.
Davis, Robert T., 1921-1995
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1980.
Edition: 3d ed.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Note: Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.
Physical Description: viii, 744 p. : ill. ; 24 cm.
ISBN: 0256023476
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Virginia

View HathiTrust MARC record

Similar Items

Marketing management casebook

Author: Webster, Frederick E.
Published: 1984

Marketing management casebook

Author: Boyd, Harper W.
Published: 1976

Marketing management casebook

Author: Boyd, Harper W.,
Published: 1971

Cases in advertising management

Author: Boyd, Harper W.
Published: 1964

Cases in marketing strategy

Author: Boyd, Harper W.
Published: 1964

Cases in marketing strategy

Author: Boyd, Harper W.
Published: 1958

Marketing management : a strategic, decision-making approach

Author: Boyd, Harper W.
Published: 2002

Contemporary American marketing

Author: Boyd, Harper W.
Published: 1957

Marketing management and administrative action

Author: Britt, Steuart Henderson, 1907-
Published: 1978

Advertising management; selected readings

Author: Boyd, Harper W.
Published: 1965