Marketing management casebook /
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

Description

Related Names

Boyd, Harper W., comp.
Webster, Frederick E.
Boyd, Harper W.
Davis, Robert T., 1921-1995

Language(s)

English

Published

Homewood, Ill. : R. D. Irwin, 1980.

Edition

3d ed.

Subjects

Marketing > Marketing / Management > Marketing / Management / Case studies.

Note

Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.

Physical Description

viii, 744 p. : ill. ; 24 cm.

ISBN

0256023476

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