Marketing management casebook.
Edited by Harper W. Boyd, Jr. and Robert T. Davis.

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Main Author: Boyd, Harper W.
Related Names: Davis, Robert T., 1921-1995, joint comp.
Language(s): English
Published: Homewood, Ill., R. D. Irwin, 1971.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Physical Description: ix, 736 p. illus., facsims., forms, maps, ports. 24 cm.
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