Marketing management casebook /
edited by Harper W. Boyd, Jr., and Robert T. Davis.

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Main Author: Boyd, Harper W.
Related Names: Davis, Robert T., 1921-1995.
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1976.
Edition: Rev. ed.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Note: Includes index.
Physical Description: ix, 710 p. : ill. ; 24 cm.
ISBN: 0256018375
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