Marketing management & administrative action
[by] Steuart Henderson Britt [and] Harper W. Boyd, Jr.

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Main Author
Britt, Steuart Henderson, 1907-1979.
Related Names
Boyd, Harper W.
Language(s)
English
Published
New York : McGraw-Hill, [1968]
Edition
Completely rev. ed.
Subjects
Marketing > Management.
Physical Description
xiii, 776 p. illus. 23 cm.
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