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Marketing management
[by] Harper W. Boyd, Jr. [and] William F. Massy.

APA Citation

Boyd, H. W., Massy, W. F. (1972). Marketing management. New York: Harcourt Brace Jovanovich.

MLA Citation

Boyd, Harper W, and William F Massy. Marketing Management. New York: Harcourt Brace Jovanovich, 1972.

Warning: These citations may not always be complete (especially for serials).