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720607s1972 nyua b 00110 eng |
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‡a 76184118 //r84
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‡qGRAD BUS.
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‡aBoyd, Harper W.
|
245 |
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‡aMarketing management
‡c[by] Harper W. Boyd, Jr. [and] William F. Massy.
|
260 |
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‡aNew York,
‡bHarcourt Brace Jovanovich
‡c[1972]
|
300 |
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‡axii, 618 p.
‡billus.
‡c24 cm.
|
490 |
0 |
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‡aThe Harbrace series in business and economics
|
504 |
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‡aIncludes bibliographical references.
|
538 |
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‡aMode of access: Internet.
|
650 |
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‡aMarketing
‡xManagement.
|
700 |
1 |
⊔ |
‡aMassy, William F.
‡ejoint author.
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‡a004492146
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‡tUS bib date1 >= 1929
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