Marketing management

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100 1 ‡aBoyd, Harper W.
245 0 0 ‡aMarketing management ‡c[by] Harper W. Boyd, Jr. [and] William F. Massy.
260 ‡aNew York, ‡bHarcourt Brace Jovanovich ‡c[1972]
300 ‡axii, 618 p. ‡billus. ‡c24 cm.
490 0 ‡aThe Harbrace series in business and economics
504 ‡aIncludes bibliographical references.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡xManagement.
700 1 ‡aMassy, William F. ‡ejoint author.
CID ‡a004492146
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DAT 1 ‡a20220524140507.0 ‡b2023-10-15T17:48:35Z
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