Marketing management and administrative action /
[compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr.

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Main Author: Britt, Steuart Henderson, 1907-
Related Names: Boyd, Harper W.
Language(s): English
Published: New York : McGraw-Hill, c1978.
Edition: 4th ed.
Subjects: Marketing > Marketing / Management
Note: Includes index.
Physical Description: xi, 466 p. : ill. ; 24 cm.
ISBN: 0070079234
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