The marketing book /
edited by Michael J. Baker.

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Related Names: Baker, Michael J., 1935-
Chartered Institute of Marketing.
Language(s): English
Published: Oxford ; Butterworth-Heinemann, 1999.
Edition: 4th ed.
Subjects: Marketing
Marketing.
Note: "Published in association with the Chartered Institute of Marketing."
Physical Description: xxxiv, 718 p. : ill. ; 25 cm.
ISBN: 0750641142
Locate a Print Version: Find in a library

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