Relationship marketing for competitive advantage :
winning and keeping customers /
Adrian Payne ... [et al.]

Description

Tools

Cite this Export citation file

Related Names: Chartered Institute of Marketing.
Language(s): English
Published: Oxford ; Butterworth-Heinemann, c1995.
Subjects: Customer services.
Customer relations.
Marketing.
Note: "Published on behalf of the Chartered Institute of Marketing"
Physical Description: x, 304 p. : ill. ; 25 cm.
ISBN: 075062020X
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Michigan

View HathiTrust MARC record

Similar Items

Professional services marketing

Author: Morgan, Neil, 1952-
Published: 1991

Understanding customers

Author: Rice, Chris.
Published: 1997

International marketing

Author: Paliwoda, Stanley J.
Published: 1993

Consumer behaviour : behavioural aspects of marketing

Author: Rice, Chris.
Published: 1993

The creative marketer

Author: Majaro, Simon.
Published: 1991

Marketing communications strategy

Author: Yeshin, Tony
Published: 1995

Financial aspects of marketing

Author: Ward, Keith, 1949-
Published: 1989

Relationship marketing : bringing quality, customer service, and marketing together

Author: Christopher, Martin.
Published: 1993

The marketing book

Author: Baker, Michael J., 1935-
Published: 1999

Marketing logistics

Author: Christopher, Martin.
Published: 1997