Marketing communications strategy /
Tony Yeshin.

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Main Author: Yeshin, Tony
Related Names: Chartered Institute of Marketing.
Language(s): English
Published: Oxford : Butterworth-Heinemann, 1995.
Subjects: Marketing > Marketing / Management.
Communication in Marketing.
Note: Includes index.
"Diploma syllabus."
"Published on behalf of the Chartered Institute of Marketing."
Physical Description: 214 p. : ill. ; 29 cm.
ISBN: 0750619899
Locate a Print Version: Find in a library

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