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‡aThe marketing book /
‡cedited by Michael J. Baker.
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‡a4th ed.
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‡aOxford ;
‡aBoston :
‡bButterworth-Heinemann,
‡c1999.
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‡axxxiv, 718 p. :
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‡c25 cm.
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‡aThe marketing series
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‡a"Published in association with the Chartered Institute of Marketing."
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aMarketing
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‡aMarketing.
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‡aBaker, Michael J.,
‡d1935-
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‡aChartered Institute of Marketing.
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