The marketing book

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245 0 4 ‡aThe marketing book / ‡cedited by Michael J. Baker.
250 ‡a4th ed.
260 ‡aOxford ; ‡aBoston : ‡bButterworth-Heinemann, ‡c1999.
300 ‡axxxiv, 718 p. : ‡bill. ; ‡c25 cm.
490 0 ‡aThe marketing series
500 ‡a"Published in association with the Chartered Institute of Marketing."
504 ‡aIncludes bibliographical references and index.
538 ‡aMode of access: Internet.
650 7 ‡aMarketing ‡2fast ‡0(OCoLC)fst01010167
650 0 ‡aMarketing.
700 1 ‡aBaker, Michael J., ‡d1935-
710 2 ‡aChartered Institute of Marketing.
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