Consumer behaviour :
behavioural aspects of marketing /
Chris Rice.

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Main Author
Rice, Chris.
Related Names
Chartered Institute of Marketing.
Language(s)
English
Published
Oxford ; Butterworth-Heinemann, 1993.
Subjects
Marketing > Social aspects
Consumer behavior
Marketing > Social aspects.
Consumer behavior.
Note
"Published on behalf of the Chartered Institute of Marketing."
Physical Description
viii, 414 p. : ill. ; 23 cm.
ISBN
0750605499
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