Financial aspects of marketing /
Keith Ward.

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Main Author: Ward, Keith, 1949-
Related Names: Chartered Institute of Marketing.
Language(s): English
Published: Oxford [England] : Heinemann Professional Publishing, 1989.
Subjects: Marketing > Marketing / Management > Marketing / Management / Finance.
Note: "Published on behalf of the Chartered Institute of Marketing."
Physical Description: xii, 434 p. : ill. ; 24 cm.
ISBN: 0434922218 (pbk.)
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