The marketing book /
edited by Michael J. Baker.

APA Citation

Baker, M. J., Chartered Institute of Marketing. (1999). The marketing book. 4th ed. Oxford: Butterworth-Heinemann.

MLA Citation

Baker, Michael J., 1935-, and Chartered Institute of Marketing. The Marketing Book. 4th ed. Oxford: Butterworth-Heinemann, 1999.

Warning: These citations may not always be complete (especially for serials).