Understanding customers /
Chris Rice.

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Main Author: Rice, Chris.
Related Names: Rice, Chris.
Chartered Institute of Marketing.
Language(s): English
Published: Oxford ; Butterworth-Heinemann, 1997.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Social aspects.
Consumer behavior.
Note: "Published on behalf of the Chartered Institute of Marketing."
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
Physical Description: vi, 312 p. : ill. ; 24 cm.
ISBN: 0750623225
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