Marketing management casebook

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100 1 ⊔ ‡aBoyd, Harper W.
245 1 0 ‡aMarketing management casebook / ‡cedited by Harper W. Boyd, Jr., and Robert T. Davis.
250 ⊔ ⊔ ‡aRev. ed.
260 ⊔ ⊔ ‡aHomewood, Ill. : ‡bR. D. Irwin, ‡c1976.
300 ⊔ ⊔ ‡aix, 710 p. : ‡bill. ; ‡c24 cm.
500 ⊔ ⊔ ‡aIncludes index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement ‡vCase studies.
700 1 ⊔ ‡aDavis, Robert T., ‡d1921-1995.
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