Relationship marketing :
bringing quality, customer service, and marketing together /
Martin Christopher, Adrian Payne and David Ballantyne.

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Main Author: Christopher, Martin.
Related Names: Ballantyne, David.
Payne, Adrian.
Chartered Institute of Marketing.
Language(s): English
Published: Oxford ; Butterworth-Heinemann, 1993, c1991.
Edition: Paperback ed.
Subjects: Quality control.
Customer services.
Marketing.
Note: "Published in association with the Chartered Institute of Marketing."
Physical Description: viii, 204 p. : ill. ; 24 cm.
ISBN: 0750609788
Locate a Print Version: Find in a library

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