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‡b.C52717 1993
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‡aChristopher, Martin.
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‡aRelationship marketing :
‡bbringing quality, customer service, and marketing together /
‡cMartin Christopher, Adrian Payne and David Ballantyne.
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‡aPaperback ed.
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‡aOxford ;
‡aBoston :
‡bButterworth-Heinemann,
‡c1993, c1991.
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‡aviii, 204 p. :
‡bill. ;
‡c24 cm.
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‡aMarketing series
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‡a"Published in association with the Chartered Institute of Marketing."
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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‡aQuality control.
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‡aCustomer services.
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‡aMarketing.
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‡aBallantyne, David.
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‡aPayne, Adrian.
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‡aChartered Institute of Marketing.
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