Cases in advertising and promotion management /
John A. Quelch, Paul W. Farris.

Description

Main Author: Quelch, John A.
Related Names: Farris, Paul W.
Language(s): English
Published: Plano, Tex. : Business Publications, 1987.
Edition: 2nd ed.
Subjects: Sales promotion.
Advertising.
Sales promotion > Sales promotion / Case studies.
Advertising > Advertising / Case studies.
Case studies.
Physical Description: xv, 759 pages : illustrations ; 25 cm
ISBN: 9780256037135
0256037132
Locate a Print Version: Find in a library

Item Link	Original Source
Limited (search only)	University of Illinois at Urbana-Champaign