How to market to consumers :
10 ways to win /
John A. Quelch

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Main Author: Quelch, John A
Language(s): English
Published: New York : Wiley, c1989
Subjects: Advertising > Advertising / United States
Marketing > Marketing / United States
Physical Description: ix, 224 p. : ill. ; 24 cm
ISBN: 0471618535
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Limited (search only)	University of California

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