Cases in advertising and promotion management

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008			870303s1987 txua b 001 0 eng
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035	⊔	⊔	‡asdr-uiuc1090595
035	⊔	⊔	‡a(OCoLC)15263904
040	⊔	⊔	‡aDLC ‡beng ‡cDLC ‡dBTCTA ‡dYDXCP ‡dAU@ ‡dOCLCF ‡dCQ$ ‡dKASET ‡dOCLCO ‡dOCLCQ
049	⊔	⊔	‡aUIUU
050	0	0	‡aHF5823 ‡b.Q44 1987
082	0	0	‡a659.1 ‡219
100	1	⊔	‡aQuelch, John A.
245	1	0	‡aCases in advertising and promotion management / ‡cJohn A. Quelch, Paul W. Farris.
250	⊔	⊔	‡a2nd ed.
260	⊔	⊔	‡aPlano, Tex. : ‡bBusiness Publications, ‡c1987.
300	⊔	⊔	‡axv, 759 pages : ‡billustrations ; ‡c25 cm
336	⊔	⊔	‡atext ‡btxt ‡2rdacontent
337	⊔	⊔	‡aunmediated ‡bn ‡2rdamedia
338	⊔	⊔	‡avolume ‡bnc ‡2rdacarrier
504	⊔	⊔	‡aIncludes bibliographical references and index.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	7	‡aSales promotion. ‡2fast ‡0(OCoLC)fst01103868
650	⊔	7	‡aAdvertising. ‡2fast ‡0(OCoLC)fst00797511
650	⊔	0	‡aSales promotion ‡vCase studies.
650	⊔	0	‡aAdvertising ‡vCase studies.
653	⊔	0	‡aSales promotion
653	⊔	0	‡aAdvertising
655	⊔	7	‡aCase studies. ‡2fast ‡0(OCoLC)fst01423765
700	1	⊔	‡aFarris, Paul W.
CID	⊔	⊔	‡a102600307
DAT	0	⊔	‡a20170924145539.0 ‡b20190627000000.0
DAT	1	⊔	‡a20190627093023.0 ‡b2024-08-19T18:13:12Z
CAT	⊔	⊔	‡aSDR-UIUC ‡dUNKNOWN ‡lprepare.pl-004-008
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974	⊔	⊔	‡bUIU ‡cUIUC ‡d20240819 ‡sgoogle ‡uuiug.30112028385372 ‡y1987 ‡ric ‡qbib ‡tUS bib date1 >= 1929