Advertising & promotion management :
a manager's guide to theory & practice /
Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.

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Main Author: Farris, Paul W.
Related Names: Quelch, John A.
Language(s): English
Published: Malabar, Fla. : R.E. Krieger Pub. Co., 1987, c1983.
Edition: Reprint ed. with corrections.
Subjects: Sales promotion.
Advertising.
Note: "A Craig T. Norback book."
Reprint. Originally published: Radnor, Pa. : Chilton, c1983.
Physical Description: x, 301 p. : ill. ; 23 cm.
ISBN: 0894642383 (hard)
0894642618 (pbk.)
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