Cases in marketing management and strategy :
an Asia-Pacific perspective /
John A. Quelch [and others].

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Related Names: Quelch, John A.
Language(s): English
Published: Upper Saddle River, NJ : Prentice Hall, 1996.
Subjects: Marketing > Marketing / Asia > Marketing / Asia / Management > Marketing / Asia / Management / Case studies.
Marketing > Marketing / Asia > Marketing / Asia / Case studies.
Physical Description: xi, 507 p. ; 24 cm
ISBN: 0135770572
Locate a Print Version: Find in a library

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