The global market :
developing a strategy to manage across borders /
John Quelch, Rohit Deshpande, editors

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Related Names: Deshpande, Rohit
Quelch, John A
Language(s): English
Published: San Francisco : Jossey-Bass, c2004
Edition: 1st ed
Subjects: Globalization
International business enterprises > International business enterprises / Marketing
Export marketing > Export marketing / Management
Physical Description: viii, 424 p. : ill. ; 24 cm
ISBN: 0787968579 (alk. paper)
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